Effective Date: 21st February 2025
Last Updated: 21st February 2025

Peak1 ("we," "our," or "us") respects your privacy and is committed to protecting the personal data of our customers and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.peak1nutrition.com ("Website").

By using our Website, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our Website.

1. Who We Are
Business Name: Peak1
Website: www.peak1nutrition.com
Registered Address: 77 Whitchurch Road, Romford, London, RM3 9EU
Contact Email: info@peak1nutrition.com
As a UK-based company, we comply with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

2. What Personal Data We Collect
We may collect and process the following types of personal data:

A. Information You Provide to Us
Contact Information: Name, email address, phone number, postal address.
Account Information: If you create an account, we collect login credentials.
Payment Information: Billing details, but we do not store credit/debit card numbers (processed by third-party payment providers).
Order & Transaction Details: Purchase history, product preferences.
Customer Support Data: When you contact us for queries or complaints.
B. Information We Collect Automatically
Technical Data: IP address, browser type, device information, operating system.
Usage Data: Pages visited, time spent on pages, and interaction with content.
Cookies & Tracking Technologies: We use cookies to enhance user experience (see our Cookie Policy).
C. Information from Third Parties
Payment Providers: We receive confirmation of payments from our payment processors (e.g., Stripe, PayPal).
Marketing Platforms: If you opt-in for marketing, we collect data from platforms like Facebook, Google Ads.
3. How We Use Your Data
We process personal data for the following purposes:

Order Fulfillment & Account Management:

Processing and delivering orders.
Managing payments, refunds, and transactions.
Customer Support & Communication:

Responding to inquiries and resolving complaints.
Notifying you of changes to our services or policies.
Marketing & Advertising (with consent)

Sending promotional emails, newsletters, and special offers.
Targeted advertising via social media and Google Ads.
Website Optimization & Analytics

Improving website functionality and user experience.
Conducting analytics on website traffic and usage.
Legal & Security Purposes

Complying with legal obligations.
Preventing fraud and ensuring data security.
4. Legal Basis for Processing Your Data (GDPR Compliance)
Under GDPR, we process your data under the following lawful bases:

Contractual Obligation – To fulfill your purchase orders.
Legitimate Interest – To improve our business, respond to inquiries, and prevent fraud.
Consent – For marketing and cookie preferences (you can withdraw consent anytime).
Legal Obligation – When required to comply with laws or respond to legal requests.
5. Data Sharing & Third-Party Processors
We do not sell your personal data. However, we may share your data with trusted third parties:

A. Service Providers
We share necessary data with:

Payment Processors (e.g., Stripe, PayPal)
Shipping & Logistics Providers (e.g., Royal Mail, DHL, UPS)
Email & Marketing Services (e.g., MailChimp, Klaviyo, Google Ads, Facebook Ads)
B. Legal & Compliance
If required by law, we may disclose personal data to law enforcement or government authorities.
C. Business Transfers
In the event of a merger, acquisition, or business sale, your data may be transferred to the new entity.
6. Data Retention: How Long We Keep Your Data
We retain personal data only as long as necessary:

Orders & Transactions: 6 years (for tax & legal purposes).
Marketing Data: Until you withdraw consent.
Customer Support Requests: 2 years from the last interaction.
After this period, your data will be securely deleted or anonymized.

7. Your Data Rights (Under GDPR)
You have the following rights regarding your personal data:

Right to Access – Request a copy of the data we hold about you.
Right to Rectification – Correct inaccurate or incomplete data.
Right to Erasure ("Right to be Forgotten") – Request data deletion.
Right to Restrict Processing – Ask us to limit how we process your data.
Right to Data Portability – Request data transfer to another service provider.
Right to Object – Opt-out of marketing or automated decision-making.
Right to Withdraw Consent – Unsubscribe from marketing emails anytime.
To exercise any of these rights, please contact us at info@peak1nutrition.com.

If you're unsatisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at https://ico.org.uk/.

8. Data Security Measures
We implement the following safeguards to protect your data:

SSL Encryption for secure transactions.
Secure Payment Processing via trusted third-party providers.
Access Controls & Firewalls to prevent unauthorized access.
Regular Security Audits to identify and fix vulnerabilities.
9. Cookies & Tracking Technologies
We use cookies to enhance website functionality and personalize user experience.

Essential Cookies – Required for site functionality.
Analytics Cookies – Track website usage for performance improvements.
Marketing Cookies – Help deliver relevant ads based on your interests.
🔹 You can manage cookie preferences through your browser settings.

🔹 For full details, see our Cookie Policy.

10. Changes to This Privacy Policy
We may update this policy periodically. Any changes will be posted on this page with an updated "Effective Date." If significant changes occur, we will notify users via email or on our Website.

11. Contact Us
For any questions regarding this Privacy Policy or your data rights, please contact us:

📍 Peak1
📧 Email: info@peak1nutrition.com
🏠 Address: 77 Whitchurch Road, Romford, London, RM3 9EU